Social media platforms may favor organic growth in favor of paid advertisements or disappear altogether, but search engine optimization (SEO) is a strategy you can always rely on! The free SEO tools listed in this guide will help you optimize your WordPress site in various ways. So, in this article we are going to list the best free SEO tools.
Google Search Console
With a website offered for free to everyone, Google Search Console lets you track and report on the presence of your website in Google SERP. All you need to do is add a code to your website or verify your website through Google Analytics and you can submit your sitemap for indexing. Although you do not need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, the search console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. This is particularly useful for new websites because it allows site owners to submit web pages for search indexing.
The possibilities are solid that if you are looking at SEO tools, or you have done any SEO, then you are familiar with Google Analytics. It is one of the few universal tools that all marketers in the business use. This should be a requirement for all websites. Google Analytics gives all valuable information to your organic visitors and traffic. You will be able to see who is viewing your website, where they come from and their behaviour on your website. Most importantly, it will help you understand your customers and what they are looking for.
When referring to Alexa, we should distinguish between its free site overview service and its premium marketing stack, which offers only a short trial period. As we are talking about free SEO tools, we are focusing on the former and how it can help improve your Google ranking. Alexa keeps track of your site’s global and nationwide rank using its own algorithms with historical data, which enables you to see how your performance advances over time. Site overview also breaks down the countries that your visitors are visiting, which is useful from a geotargeting point of view.
Moz Pro is the SEO software, keeps popping up as one of the best SEO tools that experts actually use. Some experts reported that Moz was always up to date despite changes in Google’s regular algorithm. Others praised Moz’s chat portal which allows them to always receive a pleasant response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights about the performance of your website but how to improve it. They also have a free Moser toolbar that you can download to view the matrix of your website while browsing any page. If you want to know more about SEO, you should also consider checking out MozCon, their annual conference.